The 6 C's of Women's Giving
- Change
A desire to make a difference and bring about change, including support of new and different causes, is the number one motivation for women's giving.
- Creation
Women have the entrepreneurial desire to create something new and concrete that will respond to human needs.
- Connection
Women want to feel connected with an organization to which they give money.
- Commitment
Women are committed to giving their expression of this commitment has traditionally been through volunteer work.
- Collaboration
Women look at how organizations can work together with other groups or programs to create partnerships and collaborative efforts.
- Celebration
Women prefer making fundraising with celebrations of success along the way.