The 6 C's of Women's Giving
A desire to make a difference and bring about change, including support of new and different causes, is the number one motivation for women's giving.
Women have the entrepreneurial desire to create something new and concrete that will respond to human needs.
Women want to feel connected with an organization to which they give money.
Women are committed to giving their expression of this commitment has traditionally been through volunteer work.
Women look at how organizations can work together with other groups or programs to create partnerships and collaborative efforts.
Women prefer making fundraising with celebrations of success along the way.